Dealer Eligibility Criteria

Essential Requirements

  • Business Experience: Minimum 2 years in FMCG/beverage distribution
  • Financial Capability: Adequate working capital as per category
  • Infrastructure: Appropriate storage and transportation facilities
  • Location: Strategic location with good market reach
  • Legal Documentation: Valid trade license, GST registration, PAN card
  • Age: 21-60 years for individual applicants

Preferred Qualifications

  • Existing distribution network in the region
  • Experience in packaged water or beverage industry
  • Good relationship with retailers and institutions
  • Financial stability and creditworthiness
  • Commitment to brand values and quality standards